Here at Love New Media we are always inspired by great ideas... we saw this fantastic initiative from 'CityFlitz' over in Canada...
CityFlitz, a Toronto-based marketing company that provides advertisers with a fleet of MINI Coopers, MINI Cooper Clubmans and Smart cars that are wrapped with attention-grabbing graphics and logos that act as mobile billboards, launched their auto-sharing service in the GTA today.
For just $1 a day, members of CityFlitz will have access to its fleet of cars, wrapped in an advertisement from one of its clients, Yahoo! Canada.
“Using the CityFlitz fleet of wrapped MINI Coopers for our latest campaign was a viable and effective channel to reach our target audience in a way that is measurable,” said David Soyka, Yahoo! Marketing Manager. “Having the cars on the road 24/7 gives us the opportunity to offer a unique consumer experience and reach a broader audience in a more cost effective and creative way.” Learn more...
For just $1 a day, members of CityFlitz will have access to its fleet of cars, wrapped in an advertisement from one of its clients, Yahoo! Canada.
“Using the CityFlitz fleet of wrapped MINI Coopers for our latest campaign was a viable and effective channel to reach our target audience in a way that is measurable,” said David Soyka, Yahoo! Marketing Manager. “Having the cars on the road 24/7 gives us the opportunity to offer a unique consumer experience and reach a broader audience in a more cost effective and creative way.” Learn more...
